Klairs has slowly become one of the most popular Korean brands on the global market. Their success comes from their belief in always keeping the consumer’s needs in focus. Klairs products are designed to be simple, mild and basic, while still delivering powerful results. Their products are fresh and unique, as they capture the essence of the latest developments in the beauty industry in Seoul. At the same time they are able to incorporate their culture into their brand, story and ingredients is an eco- friendly company with a deep respect for the environment; and work towards stopping animal testing.